Digital Marketing University in Indonesia: digital marketing or digital marketing is a system of marketing goods and services using a technological approach.
With the development of existing technologies, digital marketing has become the method most commonly used in branding or marketing products and services.
However, newbies who are not yet versed in digital marketing will find it difficult to adapt some digital marketing techniques. Therefore, several universities have opened paths or curricula related to digital marketing, namely the Digital Business Curriculum.
Top 8 Universities for Digital Marketing in Indonesia
Quoted from various sources, the curriculum or the Department of Digital Business has the authority to evaluate businesses using digital technologies. This curriculum will prepare students for a variety of tasks in digital business, one of which is digital marketing.
The following are the 7 universities in Indonesia that have opened the digital business route:
1. Pajajaran University, Bandung
As the first university in Indonesia to open a digital business curriculum under the auspices of the Faculty of Economics and Business (FEB).
Pajajaran University has launched a new curriculum as directed by President Joko Widodo to encourage universities to open up non-traditional paths. This digital business curriculum releases quality talent in the marketplace, big data, artificial intelligence, and start-ups.
2. Jakarta State University
The Digital Business (S1) undergraduate curriculum at Jakarta State University has been officially open to students since 2020. This path has been built in line with changes in science, knowledge and technology to help meet the needs and create capable human resources in business. digitalization sector.
This path creates graduates with opportunities that support career options as digital business analysts, financial technology analysts, business intelligence analysts, human-centric designers, and digital entrepreneurs.
3. Prasetiya Mulya University, South Jakarta
Prasetiya Mulia University may be one of your options. Prasitia Mulia University offers a management degree program that focuses on the development of business solutions based on digital technologies, among the specialties is branding (digital marketing).
Each student entering the Faculty of Branding at Prasitia Mulia University will be trained on how to identify consumer behaviour, consumer ideas and journeys; how to activate, build and manage a brand; and how to create practical, experiential marketing campaigns.
4. Bina Nusantara University, Jakarta
The university campus is known as a people campus with the best graduates, as well as being the only private university in the top 8 Indonesian universities with a digital marketing department.
Binus University is specifically designed to shape the creative and innovative entrepreneurial spirit of the future.
The curriculum at this faculty is designed by combining theory and practice so that students can start their own business and be prepared for how they will enter the world of work.
5. Parahyangan Catholic University in Bandung
The digital business path developed at this university will make it easier for students to master the skills of digital form transfer.
This curriculum or path prioritizes the digital business management aspect over mastering the various online programs that you can study on your own.
6. Sepulu November Institute of Technology (ITS)
The Faculty of Innovative Design and Digital Business, which was opened by ITS in 2019, has 6 departments, one of which is “Technology Management” with an application to digital marketing.
Although relatively new, the Faculty of Innovative Design and Digital Business prepares excellent resources that are innovative, creative and adaptive with strong thought and managerial design for the well-being of people and the environment.
7. November State University Surakarta Sepulu (UNS)
Digital Business UNS Faculty of Economics and Business (FEB) is the implementation of business sector governance and management data analysis in the business sector, and data analytics used to make vital business decisions in both the public and private sectors.
The FEB UNS Digital Business curriculum not only concentrates on digital business, but also focuses on financial technology, or financial technology that is currently undergoing rapid change.
8. University of Chiputra
Ciputra University has a group dedicated to prospective students who have an aptitude for digital marketing, whether for personal gain or to further grow their business.
Later, in this specialty, students can use numerical data to develop the best strategy for developing a company in the field of marketing management.
Don’t worry, Ciputra University located in UC Town Citraland, Sambi Kerep, Surabaya has A accreditation from BAN-PT. Digital Marketing students at Ciputra University will go on to study social media optimization, e-commerce use, and marketing analytics.
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